Multi-location junk removal brand
What we ran
- Local Services Ads
- Google Ads
- New website
- Google Business Profile optimization
- On-page SEO and content
One growth team.
Not four hires.
VETS Growth Marketing runs SEO, ads, websites, CRM follow-up and AI systems for owner-operated local businesses, for about the cost of one senior hire. You own every account, and there is no long-term contract.
- Founder-led strategy
- Project-based work
- Reporting in booked jobs
How we work
You own every account
Website, domain, Google profile, ad accounts and CRM stay in your name. Leave anytime and take everything.
Projects, not retainers
Each engagement has an outcome and a date. When the job is done, we move to the next one or step back.
Booked jobs, not clicks
We report the numbers you run the business on: calls, booked jobs and cost per customer.
Founder-led strategy
Every plan starts with a diagnosis from a senior strategist, not a sales rep.
The output of a full marketing department, without hiring one
To do this in-house you would need several specialists. Most growing local businesses do not want that payroll, or the management time that comes with it.
| The work | Hiring in-house | With VETS Growth Marketing |
|---|---|---|
| Local SEO and Google Business Profile | SEO specialist | Included in your team |
| Google Ads, Local Services Ads and Meta ads | Paid media specialist | Included in your team |
| Website design, development and landing pages | Web designer and developer | Included in your team |
| Content, CRM follow-up, reviews and loyalty | Marketing coordinator | Included in your team |
| AI tools and custom software | Contractor or developer | Included in your team |
| What you manage | Four to five people | One partner and one plan |
What we do, and what it changes
How a local customer becomes a booked job
- Found Local SEO, Google profile, AI search Where it leaks: Not showing where they look
- Chosen Reviews, photos and the website Where it leaks: Weak proof or a slow site
- Contacted Calls, forms, booking and ads Where it leaks: Missed calls and long forms
- Answered CRM follow-up and missed-call text-back Where it leaks: Slow or no follow-up
- Booked job Then reminders, reviews and repeat customers
Local SEO and Google Business Profile
More calls from Google Maps and search, from visibility you own instead of renting per lead.
SEO by industryAI search visibility
Get named when customers ask ChatGPT, Google AI Overviews and other assistants who to hire.
AI search by industryWebsites that book jobs
Fast, mobile-first sites built around calls, quotes and online booking, in your name.
Websites by industryGoogle Ads and Local Services Ads
Paid search that is tracked to booked jobs, with junk leads filtered out.
Google Ads by industryFacebook and Instagram ads
Reach local customers before they search, with follow-up that reaches them in minutes.
Meta ads by industryCRM, follow-up and loyalty
Every lead answered, every customer reminded, every happy client asked for a review.
CRM by industryAI implementation
AI receptionists, quoting and automation set up and run for you, not handed over as homework.
AI by industryCustom software and apps
Your own back office, dashboards and portals, built around how your business actually works.
Custom software by industryHow an engagement runs
The same four steps every time, so you always know what is happening and why.
Assess
We review your Google profile, website, ads, follow-up and numbers against the goal you set.
Prioritize
Out of everything you could do, we pick the few moves with the most impact and put dates on them.
Execute
Our team does the work in your accounts. You see what was done each week.
Measure
We report calls, booked jobs and cost per customer, then set the next priority.
Then back to Assess with the next priority.
Built for local businesses where customers show up with a need today
Junk removal, towing, med spas, dog daycares, contractors and more. Choose your industry for 40 guides written for your kind of business.
- Travels to customers: Junk Removal Companies
- Travels to customers: Dumpster Rental Companies
- Travels to customers: Towing Companies
- Travels to customers: Trash & Waste Haulers
- Customers visit: Dog Daycares
- Customers visit: Med Spas
- Customers visit: Tattoo Removal Clinics
- Customers visit: Gun Stores & Ranges
- Customers visit: Cannabis Dispensaries
- Travels to customers: Cleaning Companies
- Travels to customers: Kitchen & Bath Remodelers
- Travels to customers: Contractors
- Travels to customers: Paving & Concrete Companies
- Customers visit: Franchisees & Multi-Location Brands
- Travels to customers: HVAC Companies
- Travels to customers: Plumbing Companies
- Travels to customers: Roofing Companies
- Travels to customers: Landscaping & Lawn Care Companies
- Travels to customers: Pest Control Companies
- Travels to customers: Moving & Storage Companies
- Travels to customers: Garage Door Companies
- Travels to customers: Restoration Companies
- Travels to customers: Electricians
- Travels to customers: Pressure Washing Companies
- Customers visit: Auto Repair Shops
Recent work
A few of the businesses we have worked with, and the work we ran for each. Full case studies publish with client permission.
Cannabis dispensary
What we ran
- Local SEO
- Google Business Profile
- Loyalty program
- Owned-channel marketing
Dog daycare
What we ran
- Google Business Profile optimization
- Website
- Member follow-up
What clients say on Google
4.7
Average of 80 Google reviews on our Business Profile, where our team has been reviewed under its parent company, Terrayn.
Read all reviews on GoogleWho has reviewed us
- Dispensary owners
- Multi-location cannabis retailer
- Title company
- Chiropractor
- Salon
- Laser tattoo removal clinic
- Personal training studio
- Software company
What they mention most
- Value for money
- Results driven
- Brand building
- Cannabis business support
- Responsive support
Veteran-founded. Run like an operation.
Founder Trevor Shirk is a U.S. Army veteran and former Ranger-qualified engineer officer with more than ten years in digital marketing and business strategy.
His approach is the one he used in the Army and has used with local businesses since: find out where you are, agree where you need to be, then work the few moves that close the gap. No vanity metrics, no busywork.
About VETS Growth MarketingQuestions owners ask before working with us
Who is VETS Growth Marketing for?
Owner-operated local service and retail businesses, typically doing more than $750,000 a year with five or more employees, often with several locations or as franchisees, that want growth without hiring a full marketing department.
What does "one growth team, not four hires" mean?
Doing SEO, paid ads, web development, CRM follow-up and AI in-house usually takes several specialists. We provide that combined team for about the cost of one senior hire, with one plan and one point of contact.
Do you require a long-term contract?
No. Work is scoped as projects with outcomes and dates. If things are going well and you want to scale back, you can.
Who owns the accounts and website?
You do. Your website, domain, Google Business Profile, ad accounts and CRM are set up in your business name. We work as a user on your accounts.
How quickly will I see results?
Quick wins such as Google profile fixes, call tracking and lead follow-up often show within weeks. SEO and new content build over several months. Every project starts with a target and a date.
How do you report results?
In the numbers you run the business on: calls, booked jobs, cost per customer and revenue where your systems allow. You also see the work done each week.
What happens in a growth consultation?
We confirm your goal, review your Google profile, website, ads and follow-up, and give you your five highest-impact next moves. You keep the plan whether or not you hire us.
Do you work with businesses outside these industries?
Yes. If your customers find you locally when a need comes up, the same approach applies. Book a consultation and we will tell you honestly if we are a fit.